Six months ago, Eximware officially stopped capitalizing the “i” and “w” in the company name. Many overlooked the change, but internally the decision to move away from “ExImWare” didn’t come lightly. The old spelling convention and its Pascal Case format identified the commodity trading roles that the company’s founders sought to help with its software and reflected a rich history in the commodity trading industry. There was, however, a downside that won over the management team. Prospects and even long time users would occasionally ask if the company name was pronounced “ex-ehl-ehm-where” or “E-X-L-EM-WHERE.” The latter being the more popular, but still incorrect. The change was made and it became Phase 1 in a path that would lead to new product launches and the introduction of a new logo.
As for the pronunciation, clarification in the form of a company history overview was usually all that was required. The Eximware (ex-im-ware) is derived from Ex