About Andrew Hathaway

Director of Business Development

Young and Brew-tiful: How Gen Z and Millennials are Driving Coffee Trends

By |2024-07-12T13:00:58-04:00July 12th, 2024|Categories: Coffee Blog, Miscellaneous|Tags: , , , , , , , , |

The latest data from the NCA 2024 National Coffee Data Trends report highlights a significant increase in specialty coffee consumption, providing significant growth in the industry despite economic uncertainties. In January 2024, specialty coffee consumption reached 45% of past-day level, the highest in recent years. This surge reflects a growing consumer preference for premium coffee experiences, [...]

The Power of Packaging: How It Influences Consumer Choices

By |2024-06-20T15:18:10-04:00June 20th, 2024|Categories: Coffee Blog, Miscellaneous, Technology|Tags: , , , , |

In today's competitive market, product packaging plays an important role in influencing consumer choices. According to Comunicaffe, a recent survey revealed that 70% of European consumers select products based on their packaging, highlighting the significant impact of visual appeal and design on purchasing decisions. For businesses, understanding this trend is essential to stay ahead in the [...]

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